- BRANDING
- WEB DESIGN
- UI/UX DESIGN
- DIGITAL MARKETER
Location
- Houston, Texas
Tools I Use Daily
Selected Work
- Case Studies
Knots Out
2025
Empowering a Private Pain Clinic to Convert & Grow
Summary
As the lead designer and strategist, I helped reposition Knots Out — a private mobility and chronic pain clinic in Kailua, Hawaii — by redesigning their website for high conversion and search optimization. We also crafted a dynamic, simplified logo aligned with their mission. The overhaul resulted in a 2000% increase in form submissions and contributed to an 80% revenue boost.
Responsibilities
Website Redesign & Conversion Strategy – Brand Identity & Logo Design – SEO & Keyword Optimization – UX Layout for Service Hierarchy – Content Structuring for Patient Trust – Analytics Tracking Setup
Athletic Performance Enhancement
2025
Rebranding a Mission-Driven Athletic Apparel Brand
Summary
We partnered with APE to reimagine their identity — creating a brand that reflects athletic pride and individuality. From logo redesign to a new website, vision board, and brand guide, we established a consistent visual voice across all platforms. Results included a 450% traffic increase, growing from 500 to 3,000 monthly visitors in just 60 days.
Responsibilities
Brand Strategy & Messaging – Logo Redesign for Versatility – Responsive E-Commerce Website – Social Media Brand Guidelines – Vision Board & Color Theory – On-Page SEO Implementation
About me
After serving in the U.S. Air Force as a high-voltage lineman and civil engineer, I transitioned into tech in early 2023 through the SkillBridge program, graduating from Codeup’s Full Stack Web Development bootcamp in San Antonio. There, I mastered front-end and back-end technologies including HTML, CSS, JavaScript, React, and SQL, along with UI/UX design principles.
Since then, I’ve built high-performing websites and branding for businesses in Houston, combining full-stack development skills with tools like WordPress, WP Engine, Cloudflare, Figma, and Adobe Creative Suite. I’m passionate about pushing creative and technical boundaries to build websites that not only look great — but perform even better. Let’s build something remarkable.
