Hi,

I'm Daniel

A Brand, & Online Presence Strategist & Designer specializing in creating experiences that make brands memorable, impactful & easy to find.  

  • BRANDING
  • WEB DESIGN
  • UI/UX DESIGN
  • DIGITAL MARKETER

Location

  • Houston, Texas

Tools I Use Daily

NDD Social Media-7 (2)
NDD Social Media-8 (1)
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Selected Work

  • Case Studies

Knots Out

2026

Empowering a Private Pain Clinic to Convert & Grow

Web Design
Branding
SEO Optimization

Summary

As the lead designer and strategist, I helped reposition Knots Out — a private mobility and chronic pain clinic in Kailua, Hawaii — by redesigning their website for high conversion and search optimization. We also crafted a dynamic, simplified logo aligned with their mission. The overhaul resulted in a 35% increase in form submissions and contributed to an 80% revenue boost.

Responsibilities

Website Redesign & Conversion Strategy – Brand Identity & Logo Design – SEO & Keyword Optimization – UX Layout for Service Hierarchy – Content Structuring for Patient Trust – Analytics Tracking Setup

 

Vitality

2026

Rebranding a Mission-Driven Athletic Apparel Brand

Web Design
Branding
Event Hosting

Summary

Supported Vitality Hormones & IV Bar with marketing, web design, social media, and event execution. Helped increase bookings by 35% in one quarter and website traffic by 120%, while also supporting their Caffeine & Recovery event with 3,500+ attendees and 20+ vendors.

Responsibilities

Web Design – Brand Guidelines – Vendor & Event Coordination – Social Media Presence – Event Hosting – Vision Board & Color Theory – On-Page SEO Implementation

Project Brief
Project Brief

Videography Work

Graphic Design

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Javis-3
Graphic Designs-2 (5)
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The Goat-To Soap-48 (1)
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Abide & Bloom-7

About me

After serving in the U.S. Air Force as a high-voltage lineman and civil engineer, I transitioned into tech in early 2023 through the SkillBridge program, graduating from Codeup’s Full Stack Web Development bootcamp in San Antonio. There, I mastered front-end and back-end technologies including HTML, CSS, JavaScript, React, and SQL, along with UI/UX design principles.

Since then, I’ve built high-performing websites / marketing strategies & branding for businesses , combining full-stack development skills with tools like WordPress, WP Engine, Cloudflare, Figma, & Adobe Tools. I’m passionate about pushing creative and technical boundaries to build campaigns that not only look great — but form a deep connection with your consumers. Let’s build something remarkable.

Contact Me

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Farmstand

2025

Web Design
Branding
UX Navigation
App Development

Summary

Farmstand started as a scattered network of group chats connecting local farmers, artisans, and home producers to their customers. I took the concept from zero no brand, no logo, no product and designed a full website and app to give the community a real home.

Problem

Buyers and sellers were relying on a single group chat and a handful of sub-chats to discover products, ask questions, and find vendors with no way to search, no map to locate stands, and no system for reviews or trust-building. As the community grew, this made the experience cluttered, hard to navigate, and unscalable.

Solution

Starting from concept with no existing brand, I designed and built out Farmstand’s identity, website, and app between December 2025 and April 2026. The product centers on an interactive map so users can locate stands, get directions, and browse listings by category, alongside stand profiles with reviews and photos, direct interaction between buyers and stand owners, and optional location sharing for vendors.

Responsibilities

Farmstand replaced a fragmented group-chat system with a seamless, map-based discovery experience giving buyers a faster way to find trusted, nearby vendors and giving sellers built-in tools for visibility, credibility, and direct customer interaction. (If you have any hard numbers user signups, active vendors, app downloads send them over and I’ll fold them into this section for extra impact.

Farmstand

2025

Web Design
Branding

Summary

My Healthy Soaps makes natural soap, beauty, and home products but their online presence wasn’t matching the quality of what they were making. I partnered with them to rebuild their brand and digital marketing from the ground up.

Problem

The brand lacked a clear, consistent voice across its website, social channels, and email marketing, making it hard for the right customers to find and connect with them. Without a unified message or targeted strategy, growth was stalling and traffic remained low.

Solution

I developed a consistent brand identity and message, redesigned the website, and built a targeted social media and email strategy rooted in storytelling — connecting the products to the brand’s ideal customer at every touchpoint, from first impression to checkout.

Responsibilities

The rebrand and marketing strategy helped grow the business to an average of $45K in monthly sales, while website traffic increased by 50%.